Acknowledged as the petroleum industry’s first trademarked engine oil brand in the USA, GRM will help promote Valvoline’s ‘The Original Engine Oil’ brand campaign, coinciding with the company’s 155th year in existence.
To honour the milestone, Michael Caruso’s Alfa Romeo will use the #150 and new livery to honour it.
Dr. John Ellis founded Valvoline in 1866 when he discovered the lubricating properties of distilled crude oil, formulating the world’s first petroleum-based lubricant. Valvoline oil was officially trademarked in 1873.
In Australia, Valvoline has been in operation for over 120 years, servicing the automotive aftermarket, and also acknowledged as a long-time supporter of Australian motorsport, especially GRM.
QUOTES
Michael Caruso
“New liveries are always special for everyone involved in the team but especially for the fans as well. Valvoline have an amazing history in the auto industry and to celebrate that with this cool new look and the #150 to acknowledge 150 years in business is great to be apart of”.